Category: AdTech
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Privacy-First AdTech And What To Wait From It in 2026?
The landscape of Adtech looks nothing like anyone predicted just two years ago. Google reversed course on killing third-party cookies. Privacy Sandbox is officially dead as of October 2025. The “cookieless apocalypse” millions were preparing for? Pretty much cancelled. And first-party data got more valuable. What we’re left with is an AdTech industry caught somewhere…