Category: AdTech

  • How CMS Architecture Impacts Publisher Ad Revenue?

    How CMS Architecture Impacts Publisher Ad Revenue?

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    by

    Maryia Puhachova
    in ,

    There’s that thing about conversations about CMS architecture and ad revenue – they usually start in the wrong place. They focus on features: does this platform have a paywall integration, does that one support AMP, but the impact also sits in decisions that seem just technical until you watch them drain (or boost) your CPMs…

  • Privacy-First AdTech And What To Wait From It in 2026?

    Privacy-First AdTech And What To Wait From It in 2026?

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    by

    Maryia Puhachova
    in

    The landscape of Adtech looks nothing like anyone predicted just two years ago. Google reversed course on killing third-party cookies. Privacy Sandbox is officially dead as of October 2025. The “cookieless apocalypse” millions were preparing for? Pretty much cancelled. And first-party data got more valuable. What we’re left with is an AdTech industry caught somewhere…