Media
The Hill
Increasing the amount of daily active users from 3,000 to 50,000,000 for a top US newspaper and digital media company that covers Congress, presidency, and elections.
About the Client
The Hill is a top political website covering the work of the US Congress. Besides delivering political news and analysis, it employs interactive features to foster informed discussions and boost political awareness.
Challenges
The Hill needed to handle a growing number of visitors with diversified needs. Another challenge they faced at the time was scaling processes to deliver a vast array of categorized political news. With numerous constraints the existing content management system implied, the desired and deserved business growth was significantly hindered.
Solutions
Lerpal analyzed the root causes of content management technology constraints. Over the course of our 15-year-long collaboration we continuously improved the system architecture and conducted several reinvention rounds, switching from Java and static HTML to Joomla and later to Drupal, eventually migrating to cloud hosting on Amazon Web Services.
Tech Stack
Nginx
Drupal
MySQL
Memcache
AWS
Results
With a tremendous increase in audience engagement and retention, the amount of daily active users has increased by 15,000 times: from 3,000 to 50,000,000.
A user-friendly platform allowing users to access and navigate news and analytics with ease.
An exclusive video content library enriching the news experience through multimedia political coverage.
A robust content management system empowering content managers and creators to get the most out of their vision and deliver high-quality media products.
