Media
Oprah Daily
Crafting a high-performing webpage for America’s “Queen of All Media”, resulting in 44% revenue boost per impression.
About the Client
Oprah Daily is an online platform dedicated to helping people live not just their best lives, but living them well and making living well a daily practice. Oprah Daily delivers the latest in beauty, wellness, culture, news, and more through digital storytelling to a special membership-only community.
Challenges
Implementing the design of “Oprah’s Favorite Things” within a rigorous 3-week timeframe.
Building and integrating an Optimizely experiment into the client’s complex system landscape, ensuring smooth interaction with multiple internal services.
Delivering a solution that would meet the diverse stakeholder needs from development, DevOps, design, and content management.
Solutions
Facing tight deadlines and complex challenges like theming, approvals, and asset coordination, we revamped the “Oprah’s Favorite Things” page through a collaborative approach, resulting in high-quality deliverables on schedule.
Lerpal leveraged Optimizely FullStack Targeted Delivery to increase user engagement and boost revenue generation.
Tech Stack
React
Optimizely FullStack
Results
The results speak volumes, with a remarkable 44% increase in revenue per impression during the retrospective analysis. Shareholders reported impressive engagement metrics, boasting over 543,000 page views and more than 460,000 unique views.