Oprah Daily

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Crafting a high-performing webpage for America’s “Queen of All Media”, resulting in 44% revenue boost per impression.

Oprah Daily

years of collaboration and ongoing

people team

44%

increase in revenue per impression

About the Client

Oprah Daily is an online platform dedicated to helping people live not just their best lives, but living them well and making living well a daily practice. Oprah Daily delivers the latest in beauty, wellness, culture, news, and more through digital storytelling to a special membership-only community.

Challenges

Implementing the design of “Oprah’s Favorite Things” within a rigorous 3-week timeframe.
Building and integrating an Optimizely experiment into the client’s complex system landscape, ensuring smooth interaction with multiple internal services.
Delivering a solution that would meet the diverse stakeholder needs from development, DevOps, design, and content management.

Solutions

Facing tight deadlines and complex challenges like theming, approvals, and asset coordination, we revamped the “Oprah’s Favorite Things” page through a collaborative approach, resulting in high-quality deliverables on schedule.

Lerpal leveraged Optimizely FullStack Targeted Delivery to increase user engagement and boost revenue generation.

Results

The results speak volumes, with a remarkable 44% increase in revenue per impression during the retrospective analysis. Shareholders reported impressive engagement metrics, boasting over 543,000 page views and more than 460,000 unique views.