About the Client

Just a Bite Better is an AI-driven platform aimed at improving people’s lives through rethinking nutrition. The product employs natural language processing to transform text messages about users’ eating and drinking habits into profound nutritional calculations and subsequently personalized nutrition plans based on mathematical models.

Solutions

Throughout our 3-year collaboration, we have maintained an optimal balance between systematizing habit formation and keeping it satisfying and engaging for its users. Implementing insights from user testing, we have conducted a few rounds of redesign to find a product-market fit and satisfy the target audience.

With the adoption of Microsoft’s LUIS and Azure Bot, we have seamlessly delivered complex backend processes, bringing to life features envisioned by the client and loved by end users.

Lerpal has streamlined the platform’s operations, handling thousands of messages per user and building nutrition plans and well-being forecasts based on the most recent and relevant insights.

Results

Within the first six months following its launch, Just a Bite Better gained an impressive 4.9-star average rating across app stores. This attests to its effectiveness and positive impact on users’ lives. Moreover, customers have reported an average 30% improvement in overall well-being since adopting the application.