Marketing
iCrossing
Empowering a leading marketing agency to deliver tech-driven brand makeovers for their clients.
About the Client
A leading marketing agency under Hearst Group, iCrossing crafts experiences that influence consumers to act. They handle brand transformation, strategy, and redesign, including websites and other digital assets.
Challenges
Managing multiple content management systems
Meeting specific requirements of diverse clients
Resource scaling to ensure timely project execution.
Solutions
Recognising the dynamic nature of the client’s domain, we utilized Agile principles and assembled a dedicated team of experts, ensuring timely delivery for each project.
We’ve used Drupal and Contentful to help develop content management systems, Next.js and React JavaScript Library for great user experiences across various platforms. The new user interfaces include helpful features such as content preferences, personalization, language choices, and notification settings.
Our team helped redesign and support websites for well-known brands such as Wella, L’Oreal and La Roche Posay, developing solutions that minimize reliance on developers for everyday website management.
We’ve empowered data-driven decision-making with real-time analytics integration to track user engagement, content performance, and platform usage.
Our experts have also performed integrations with various social media platforms for community engagement and content sharing at ease.
Tech Stack
Drupal
Contentful
Next.js
React
AWS
MS Azure
Results
Integrating Agile principles into our workflow has allowed us to adapt to shifting needs and deliver projects on time. This ensured iCrossing could respond quickly to client requests and market dynamics.
With a user-friendly tech stack content creators can now publish, manage, and personalize content without relying heavily on developers.
Leveraging our real-time analytics to better understand user behavior, creators can craft more engaging experiences and optimize their websites for better results.
