Media
Hearst Digital Magazines
Scaling for 400 million daily visitors and ensuring robust performance across 200+ websites including Cosmopolitan, Elle, Car and Driver, Men’s Health, Vogue, and more.
About the Client
Hearst Magazines is one of the world’s largest publishers of monthly magazines, both in print and digital formats. The company focuses on a wide range of topics including lifestyle, fashion, beauty, health, and entertainment.
Hearst Digital Magazines has a global audience of 400 million unique visitors, with 25 brands in the U.S., and close to 200 websites around the world. Some of the well-known magazine titles under Hearst Magazines include Cosmopolitan, Esquire, Elle, Good Housekeeping, and Harper’s Bazaar.
Challenges
Balancing scale with quality performance, a critical need for the client, where updates have far-reaching impacts on a vast customer base.
Managing the limitations of the existing content management system while developing a new CMS that fully addresses all content managers’ needs.
Integrating new services and technologies into a complex and extensive internal ecosystem.
Revamping the search experience on the websites for better user engagement, improving navigation and optimizing page load times for a more satisfying user experience.
Solutions
In partnership with Hearst, we have further developed and sustained a scalable, high-performance architecture. This robust framework is designed to effectively manage the expansive needs of Hearst’s global audience.
Our collaborative efforts in building the new CMS have been successfully tailored to align with the creative vision of Hearst’s content teams.
With a holistic approach and meticulous attention to detail, we have effectively incorporated new services and technologies into the client’s vast tech ecosystem, ensuring enhanced operational efficiency.
Through continuous extensive A/B testing we have been providing valuable insights into user behaviors. This has enabled Hearst to better tailor their content and make adjustments to user interfaces accordingly. As a result, user session times have notably increased, boosting ad revenue across Hearst websites.
Tech Stack
React
Python
Flask
Django
Falcon
Backbone
Javascript
AWS
Data Science
Load Balancer
Machine Learning
Results
The seamless integration of Lerpal’s experts into Hearst’s internal structure has accelerated team productivity and enhanced their adaptability, effectively meeting the dynamic demands of the market.
Marking 3 years and still advancing, Lerpal continues to work with major Hearst domains, including Cosmopolitan, Elle, Car and Driver, Men’s Health, Vogue, and more, contributing to their digital growth and global impact.